On the afternoon of February 28, the Jilin Cultural Tourism Spring & Summer Theme Promotion Conference was held in Beijing, with a focus on the release of advantageous products for the Beijing-Tianjin-Hebei region. Before the event, Jing Junhai, Secretary of the CPC Jilin Provincial Committee, and Hu Yuting, Deputy Secretary of the CPC Jilin Provincial Committee and Governor of Jilin Province, met with guests from Beijing's important cultural tourism enterprises and travel agents attending the conference, such as Ni Yangping, Chairman of China CYTS Tours Holding Co., Ltd., and Bai Fan, Chairman of Beijing Tourism Group.

Jing Junhai and Hu Yuting warmly welcomed all the guests. Jing pointed out that Jilin boasts abundant tourism resources. Whether it's enjoying winter's ice and snow or seeking summer's cool leisure, Jilin offers year-round opportunities for immersive exploration, showcasing distinctive strengths and immense development prospects. Jilin's tourism sector aligns deeply with the spirit of General Secretary Xi Jinping's important speech at the Symposium on Promoting the Comprehensive Revitalization of Northeast China in the New Era. Focusing on the goal of becoming a strong province in tourism, Jilin is implementing the trillion-yuan-scale tourism industry campaign, nurturing large tourism industrial clusters, and creating an east-west "dual-loop tourist route" and ice-snow summer resort "dual industries" to form an all-for-one and all-season tourism development pattern. These efforts will strongly support Jilin to take the lead in achieving new breakthroughs in revitalization. It is hoped that everyone will fully leverage their strengths, comprehensively integrate into Jilin's tourism industry development pattern, further exploit Jilin's tourism market, invest in more high-quality cultural tourism projects, and continuously introduce new formats, products, and services to make Jilin's tourism more vibrant and popular, thus contributing to the creation of world-class ice and snow brands and tourist attractions as well as summer resorts.

Ni Yangping, Bai Fan, and other guests unanimously expressed their willingness to jointly expand the market scale and realize the value of resources by strengthening closer cooperation with Jilin, deeply exploring Jilin's rich four-season cultural tourism resources, planning and constructing a batch of high-quality cultural tourism projects, innovating service models, and creating a cultural tourism product brand system with Jilin's characteristic advantages.

During the conference, relevant government departments from Beijing and Jilin signed a framework agreement on cultural tourism cooperation and an elderly care cooperation agreement. Key travel agencies from both provinces signed an agreement on tourist exchanges, aiming to send 500,000 tourists to Jilin this year. The Jilin Provincial Department of Culture and Tourism released the plan of "Attracting Tourists to Jilin" and the cultural tourism project policy to promote key cultural tourism products and high-quality summer resort routes. Major tourist attractions such as Changbai Mountain, Songhua River Eco-tourism Scenic Area, and Chagan Lake were introduced respectively.