As the automobile industry goes global, Hongqi is making strong inroads into international markets, showcasing the great appeal of China's national automobile brand. In the second quarter, Hongqi achieved remarkable results in traditional and emerging global automotive markets, with its internationalization process accelerating steadily.

 

In April, Hongqi officially entered the Southeast European market. In Poland, it made a debut at the Poznan Motor Show and the Krakow Film Festival, igniting enthusiasm for Chinese intelligent manufacturing. It plans to open its first three showrooms in Poland in the third quarter, located in key cities such as Warsaw and Krakow, to provide immersive experiences for European consumers.

 

On May 20, Hongqi held a grand brand launch event in Yangon, Myanmar. The event attracted over 700 guests and resulted in 26 pre-orders and eight additional orders on site, setting a new record for single-event orders at a new car launch in Myanmar. This marked a key breakthrough for Hongqi's globalization strategy in the Southeast Asian market.

 

Recently, Hongqi held a series of new car launch events in Yerevan, the capital of Armenia. Tailored to local market demand and cultural characteristics, it introduced a strategic product matrix, including the E-HS9, EH7, EHS7, and E-QM5 models, injecting new vitality into the local automotive market.

 

In 2024, Hongqi's overseas sales doubled for the fourth consecutive year, demonstrating robust growth momentum. In 2025, in the face of a rapidly changing market environment and fierce international competition, Hongqi aims to work with local users and partners to build a "shared mobility value community". By driving co-creation in branding, product technology, and full-chain development, Hongqi seeks to advance inclusive technology, support local automobile industries, and further expand its global business.