The first Northeast China Book Expo, themed "Meeting in Jilin and Immersing in the World of Books", will be held from May 17 to 19 at the Changchun International Conference & Exhibition Center.

 

The main venue is located in Halls 1-5 of the Changchun International Conference & Exhibition Center, covering an area of over 21,000 square meters. Twelve offline sub-venues will be set up at the Xinhua Bookstores in various cities, prefectures, and counties in Jilin with distinct local characteristics, including Changchun, Jilin, Yanji, Ji'an, Songyuan, Changbai, Hunchun, Dunhua, Meihekou, Huinan, Fusong, and Antu, to facilitate reader participation. Additionally, Jilin Publishing Group, Jilin Xinhua Bookstore Group, and other related units will open 16 online sub-venues, allowing readers nationwide to experience the excitement of the first Northeast China Book Expo.

 

The first Northeast China Book Expo is guided by the Publishers Association of China, the Books and Periodicals Distribution Association of China, and the China Book Review Society, hosted by the Jilin Publishers Association and the Jilin Books and Periodicals Distribution Association, organized by Jilin Northeast Asia Publishing and Media Group, Jilin Publishing Group, Changchun Publishing and Media Group, China Publishing & Media Journal Co., Ltd., and Beijing Rentian Bookstore Group, and co-organized by the Liaoning Publishing Group, Heilongjiang Publishing and Media Co., Ltd., Inner Mongolia Publishing Group, and Inner Mongolia Xinhua Distribution Group.

 

China Publishing Group will participate as the guest of honor, and the People's Education Press will showcase significant exhibits. Large publishing groups from Tianjin, Shandong, and other provinces, along with 17 city-based publishing enterprises and Chinese National Geography Magazine Agency, are enthusiastically reserving their spots for participation in the event. The first convergence of publishing industrial elites in Northeast China is expected to be of great help to activate regional resources and stimulate the vitality of industrial innovation.

 

The first Northeast China Book Expo will simultaneously showcase and sell approximately 400,000 book products both online and offline, many of which are rarely seen in regular bookstores. The themed publishing exhibition area will feature works that have been awarded "China's Good Books", as well as award-winning books from the "Five One Project" for Spiritual Civilization Construction, the "Chinese Government Award for Publishing", and the "Chinese Outstanding Publications Award" over the past five years in the three provinces and one region in Northeast China. The excellent periodical exhibition area will display rare first editions of some domestic journals, while the import-export book exhibition area will offer more than 2,000 high-quality import-export publications. Other major exhibition areas will provide a wide variety of outstanding publications such as literature, social science, supplementary books, and children's books, as well as related digital publications.

 

Based on the publishing positioning of exhibitors and the characteristics of the exhibits, 12 featured exhibition areas are planned and designed, including themed publishing, guests of honor, educational themes, excellent periodicals, import-export books, Jilin's books, city publishers consortium, folk literature publishing, digital and intelligent animation experience, intangible cultural heritage, national publishing and distribution, and library allocation. The design of the exhibition halls adheres to the principles of thrift while highlighting distinctive features, with a prominent theme, innovative design, high recognition, and rich cultural deposits. This reflects an organizing approach that prioritizes reader-centric services while showcasing the creative capacity of cultural enterprises and the achievements of the publishing industry.

 

The first Northeast China Book Expo serves as a grand cultural event held right at the doorstep of readers in Jilin, especially in Changchun, and will offer tangible benefits to attendees. The policies designed to benefit the people primarily reflect in the form of "one exemption and three preferential treatments". Firstly, admission is free. Secondly, all books on sale at the expo are offered at a 15% discount. Thirdly, a certain amount of electronic book vouchers will be distributed on the scene, with some given to university students in Changchun and others directly to book expo attendees. The specific methods of obtaining these vouchers will be announced through the media one week before the book expo. Fourthly, exhibitors will also offer various promotional activities such as complimentary gifts for purchase, discounts based on purchase thresholds, lucky draws, and blind box draws, to provide readers with a genuine sense of satisfaction and happiness.