FAW Jiefang Establishes New Media Marketing Center

Updated : 2020-09-15Source : CCFAO
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FAW Jiefang established a new media marketing center lately, marking an official start of mobile internet-based mode of marketing. 

Insiders say the customers of Jiefang can choose and purchase trucks through such online platforms as “Jiefang Cloud Store” Wechat App, Truck e Family, and http://cv.ce.cn/ and also get the information on brand story, product features, technological advantages, technical features, maintenance knowledge, post-sale service and important activities as well as exclusive car purchase incentives.  

With the rapid development of mobile connected pattern, new technologies such as 5G, big data and AI are further integrated. Due to the impact of the epidemic, such change arrived earlier than expected especially for car companies. The new mode of “Internet plus” marketing has become indispensable and increasingly important.