As a strategic leading industry and important pillar industry, the exhibition industry serves as an important platform for building a modern market system and a new open economic system, a barometer of economic development and a observation window for urban image.

 

In 2024, the exhibition industry in Changchun, guided by high-quality development, focused on market-oriented and professional exhibitions. Efforts were made to improve and elevate exhibition brands with characteristics and influence, especially those that can drive industrial upgrading and boost regional economic development. Exhibitions were regarded as a medium for industrial upgrading, and exhibitions invigorated the market and facilitated economic development. Changchun strives to build an international city famous for exhibitions.

 

Tide of Exhibitions Full of Vitality, Making Viral Sensations

 

The year of 2024 witnessed the "booming" exhibition industry in Changchun.

 

If you want to find an entrepreneurial project, go to the Chain Franchise and Entrepreneurship Project Exhibition in Changchun. If you want to buy a car, go to the China Changchun International Auto Expo; if you want to have a look at high-technology, the Changchun International Optoelectronic Expo (CCIOE) will definitely open your eyes. In Changchun, an old industrial base in Northeast China, sees countless exhibitions in turn throughout the year. The exhibitions showcase the passion of Changchun to the extreme.

 

Exhibitions connect industries and markets. Distinctive industrial characteristics are a highlight of Changchun's exhibition economy.

 

The Changchun International Auto Expo connects the production end and consumption end efficiently, and drives city-wide consumption upgrading with large purchases of cars to comprehensively bolster consumer confidence, gathering new energy for the development of auto industry in China.

 

The Changchun International Agriculture and Food Fair plays a symphony of brand agriculture and rural revitalization. By drawing on the agricultural advantages in Northeast China, the fair facilitates the transformation of traditional agriculture and drives the sales of agricultural products and employment of farmers.

 

The CCIOE not only serves as a window where the latest scientific and technological achievements are released, but also serves as a gathering place of innovation momentum, promoting the transformation and leapfrog development of the photoelectric and information industry in Changchun.

 

Enterprise representatives from more than 20 countries attend the Changchun International Medicine & Health Industry Expo and reach cooperative agreements on 42 projects, with total investment exceeding RMB 18.6 billion. The expo becomes an emerging brand of the exhibition industry in Changchun with its profundity, universality and popularity.

 

On the basis of increasing the frequency and novelty of conventional exhibitions, Changchun continuously enriches the connotation and quality of the local exhibition economy. A variety of high-quality exhibitions are held in succession, providing foreigners an opportunity to understand Jilin, explore Northeast China and perceive the whole country through Changchun. These exhibitions exhibit the momentum of economic upturn in China, conveying and boasting the confidence that "Landscape here is beyond compare".

 

Exhibitions serve as media that boost coordinated industrial development.

 

The exhibition industry is dubbed as the "barometer" of economic development. What will bustling exhibitions leave behind for a city?

 

People visit the exhibition carefully with doubts. We can see that exhibitions bring traffic, consumption, demand for hotel accommodation and use of infrastructure, directly stimulating the development of the exhibition industry chain in Changchun.

 

In addition, a function, exhibition brings together information flow, capital flow and talent flow at home and abroad to boost the development of related industries in our city.

 

That's the unique "Constitution" of exhibition economy, spillover effect.

 

The "Spillover Effect" brought by the 28th Changchun Ice and Snow Festival that is in full swing has already emerged. During this Changchun Ice and Snow Festival, the occupancy rate of hotels and homestays around major ice and snow scenic areas in Changchun has increased significantly. Eateries and urban complexes that make on-line sensations in the city even present additional splendor. Ice and snow tourism drives the consumption of "food, accommodation, transportation, travel, shopping and entertainment", turning "Snow" into "Money".

 

At the CCIOE 2024, there are often stories about exhibitors changing from a first-time buyer to a frequent buyer. This vividly displays the "Spillover Effect" of the exhibition economy. As the Sales Manager of Yuchuan Optical Instrument Co., Ltd., Chen Wei attends more than a dozen professional exhibitions every year. He said that he felt the best when he was in Changchun for an exhibition. At that time, when the exhibits arrived at the exhibition hall, the organizing committee of the CCIOE assisted in handling the exhibits, from transportation to clearing of outer packages. "With such thoughtful service, I was deeply impressed by Changchun. We'll definitely come to the next CCIOE", said Chen Wei. "Our company intends to establish an office in Changchun, and we will also promote Changchun to our peers and friends".

 

Promoting cooperation was an integral part of the 2024 Changchun International Medicine & Health Industry Expo. During the matchmaking for overseas buyers, 53 overseas buyers from 29 "Belt and Road" countries had commercial communication with domestic Chinese medicine manufacturers face to face, and negotiated for more than 160 rounds, with an intentional purchase amount of about RMB 110 million. Not only that, as an important support activity of the expo, a total of 5 projects have been signed at the Changbai Mountain (Changchun) TCM Industry Economic and Trade Matchmaking Conference, with cumulative amount of nearly RMB 40 million. Numerous overseas buyers indicated that they would facilitate the sharing of resources and complementary advantages in the medical and health fields through trade cooperation. This will further expand the diversified cooperation between Changchun and "Belt and Road" countries in the health and business sector.

 

The successful holding of an exhibition brings an industrial chain to life and elevate the image of a city. The booming exhibition industry is the best reflection of industry activity and economic agglomeration effect. The holding of every large exhibition in Changchun will drive each link in the chain to move forward. This expedites the logistics, information flow, capital flow and trade flow, thus boosting the promotion of new technologies and improvement in production efficiency.

 

Stimulated by the exhibition, Changchun is striving to build itself into a city famous for exhibitions.

 

In recent years, the exhibition industry has become one of the four growth-type emerging industries in Changchun. The environment for holding exhibitions in Changchun has been persistently optimized, the scale and quality of exhibitions have been constantly improved, the brand influence has been continuously expanded, and the comprehensive competitiveness there has been greatly improved.

 

With focus on flourishing the city with exhibitions, Changchun vigorously develops exhibition economy, with priority given to ten major exhibitions such as the China-Northeast Asia Expo, CCIOE and CMHIE, further enhancing the level of internationalization, specialization and specificity. Such measure not only makes the "old brand" glow with "new vitality", but also makes the "new brand" attractive, and cultivates the exhibition industry system with deep integration of exhibition and production. Changchun attracts investment, revitalizes industries, attracts talents and builds brands, to better integrate into the national unified market, connect the domestic and international market, and serve the implementation of the Belt and Road Initiative.

 

Moving forward, Changchun will further strengthen the function of exhibitions as carriers, make efforts to build an ecological circle of exhibition industry with international competitiveness and regional driving role, cultivate and expand exhibition enterprises, stimulate the vitality of business entities, highlight high-quality development, and plan the city's exhibition activities with the focus on "four batches", that is, introduce a batch, develop a batch, strengthen a batch and expand a batch of exhibition activities, to make Changchun a powerful city famous for exhibitions.