On August 18, the Changchun 2027 Winter Universiade (hereinafter referred to as the Changchun Winter Universiade) entered a 150-day countdown. China Southern Airlines (hereinafter referred to as CSN) formally became the official aviation partner of the Changchun Winter Universiade.

The exclusive joint logo of CSN and the Changchun Winter Universiade was officially unveiled at the launch ceremony. Carrying the vision of ice and snow, the painting design of the aircraft themed around the Changchun Winter Universiade made its global debut simultaneously.

This cooperation marks that CSN, as an official partner, has fully integrated into the service guarantee system of this international youth ice and snow event. As an airline with the leading fleet size and extensive route network in Asia, CSN will leverage its core strength in civil aviation transportation to build an aerial passage linking the event with the world.

Li Zhaowu, General Manager of CSN Jilin Branch, has been committed to the development of Jilin Province and the revitalization of northeast China. As the backbone of civil aviation transportation in Jilin Province, CSN Jilin Branch has integrated its enterprise development into the overall revitalization of northeast China. This cross-sector partnership with an international ice and snow event is a concrete practice of CSN to provide in-depth services to the local ice and snow industries and cultural tourism economy. CSN will uphold its responsibilities as a central state-owned enterprise and build an aerial bridge connecting the world with the ice and snow spectacle in Changchun.

At the ceremony, the painting design of the aircraft themed around the Changchun Winter Universiade featured many highlights, with the airframe creatively blending Changchun's ice and snow landmarks, the official core visual IP of the Changchun Winter Universiade and the brand elements of CSN. In the future, this aircraft will serve as a "flying business card of Changchun," soaring over mountains and rivers and sending the world the invitation of "Changchun awaiting you" for the ice and snow event.

CSN's inclusion as an official partner for the Changchun Winter Universiade is an authoritative recognition of its comprehensive strength and brand reputation. It also marks the full launch of the event's aviation service guarantee system.

With CSN supporting this ice and snow event, a brand-new picture where "ice and snow blends into the hues of Changchun" is unfolding gradually across the Changbai Mountains and the Songhua River in Jilin Province.

Source: WeChat Account of Changchun Chaoyang District  Editor: Liu Jiadi