On November 15, the Changchun Ice and Snow Tourism Promotion Event, themed "From Beijing to Changchun: A Journey of Ice and Snow", was held in Beijing. Gu Gang, Mayor and the Deputy Secretary of the Changchun Municipal Party Committee, attended the event and delivered a speech, extending a sincere invitation to friends from all over the world: " We warmly welcome all visitors to experience Changchun in winter: enjoy ice and snow activities, relax in hot springs, immerse in local folk customs, breathe in the crisp fresh air amid pure whit snow, and feel both the bracing coldness of the mountains right at your doorstep and the heartwarming hospitality of its people."

In recent years, Changchun has thoroughly implemented General Secretary Xi Jinping's important directive that "ice and snow are also invaluable assets." The city has concentrated its efforts on fostering the ice-snow industry, developing ice-snow tourism projects, and expediting the transformation of "cold resources" into a "hot economy." For this new snow season, Changchun will highlight the themes of "Every Season Holds Its Charm, Winter Snow Shines in Changchun" and "Learn to Ski in Changchun," coordinating efforts to upgrade products, optimize services, and expand consumption, with the ambitious goal of attracting over 90 million tourists citywide.

At the event, a promotional video showcasing Changchun's cultural and tourism offerings was played, featuring a thematic promotion of "Every Season Holds Its Charm, Winter Snow Shines in Changchun." Additionally, the event also unveiled initiatives to boost consumption for the 2025-2026 Ice-Snow Season and featured interviews on ice-snow projects.

Source: Changchun Government Affairs  Editor: Liu Jiadi