With just over 230 days to go until the 33rd Winter Universiade kicks off in 2027, the northern "Spring City" of Changchun has rallied around its defining slogan: "Changchun 2027: Here We Come." In the single Chinese character xing (行) lies a triple promise: deep heritage and solid strength — Changchun is ready; dedicated action and citywide unity — Changchun is delivering; and an open-hearted welcome for a shared journey — Come to Changchun — it's worth the trip. Together, these three meanings capture the full confidence and sincerity with which Changchun is preparing to host a world-class ice and snow spectacle.

"Changchun Is Ready" — The Hard-Earned Confidence Behind the Bid

A successful international sporting event rests on a city's comprehensive strengths — and Changchun has built them over time. With years of dedication to ice and snow sports, the city boasts top-tier professional ski resorts such as Jingyuetan and Miaoxiangshan, offering excellent snow quality and full facilities that fully meet the demands of elite competition and training. The Jingyuetan Vasaloppet International Ski Festival, now in its 24th year, has long become a renowned winter sports IP at home and abroad. At the same time, Changchun has a thriving grassroots sports culture — the Changchun Marathon, the Northeast Tigers basketball team, and Yatai Football Club all continue to gain momentum, laying a solid foundation of public participation and operational experience for the Universiade.

As China's famed "Auto City," Changchun has a strong industrial base, and its modern manufacturing system provides full-chain support for major events. FAW Group is leading the transformation toward smart and new-energy vehicles, while CRRC Changchun Railway Vehicles builds high-end rail transit that serves as a national flagship. This mature industrial and intelligent manufacturing capability is being channeled into upgrading venues, securing transport, and ensuring smooth logistics.

Innovation and talent are among Changchun's brightest assets. The "Jilin-1" satellite constellation from Chang Guang Satellite continues to push the boundaries of commercial remote sensing. The China Optoelectronics Expo brings together cutting-edge scientific and technological resources, advancing the deep integration of technology with the Winter Games. With more than 40 universities and hundreds of thousands of young students, Changchun carries forward the legacy of Professor Huang Danian — a spirit of dedication and scientific patriotism. This vibrant youthful energy and innovative drive provide a steady stream of new strength for the event. Moreover, Changchun is rich in cultural heritage and tourism appeal: industrial relics have been given new life, and natural landscapes blend seamlessly with the city's character. This combination of hard power and human warmth has earned high praise from the International University Sports Federation (FISU), which has commended the city's "efficient preparation, impressive outcomes, and professional service."

"Changchun Is Delivering" — A Whole City in Motion

Confidence comes from accumulated strength; excellence comes from dedicated action. Since preparations began, Changchun has advanced every task with high standards and meticulous attention, achieving citywide mobilization, broad public participation, and impressive results across the board.

Changchun has already entered "Games mode." The event's themes are visible at city gateways, on main roads, and on large screens in commercial districts. More than 30,000 promotional posters and 33 themed art installations adorn streets and neighborhoods. The mascots Ji Bing (Ice Blessing) and Ji Xue (Snow Blessing), along with the emblem Chun Chang (Eternal Spring), are everywhere — creating an immersive, celebratory atmosphere.

The city has also innovated its promotional approach, fostering crossovers between the Games' IP and Changchun's distinctive urban brand. Collaborations with events such as the Book Expo, the Changchun Marathon, and the Northeast City Football League blend literary culture, competitive spirit, and ice-and-snow charm, creating a dynamic "double ignition" of culture and sports. Future tie-ins with graduation season and the Auto Expo will further amplify the buzz, embedding the Universiade ever more deeply into the city's development.

Public participation is a defining feature of the preparations. On Youth Day (May 4th), a hundred young students and enterprise employees joined hands to paint a 33-meter-long themed scroll. City markets have been upgraded, and float parades and youth flash mobs have popped up across town. Meanwhile, more than 200 types of officially licensed cultural and creative products have reached Beijing and spread throughout Jilin Province, building bridges for ice-and-snow cultural exchange and making every citizen a participant, ambassador, and beneficiary of the Games.

The professionalism hasn't gone unnoticed. FISU's inspection teams — covering competition, security, and media — have visited Changchun and given strong marks on venue readiness, safety systems, service flows, and communications. Their verdict: Changchun is certain to deliver a spectacular winter sports event.

"Come to Changchun — It's Worth the Trip" — A Warm Invitation to the World's Youth

As the 2027 ice-and-snow rendezvous for global youth draws near, Changchun extends a sincere invitation to students and visitors from around the world — with an open and inclusive spirit, meticulously refined preparations, and thoughtful, attentive service.

Come for the thrill of ice and snow competition. This will be a stage for the world's best young athletes — top-tier organization, world-class venues, and an electric crowd. It's where speed meets passion, where rivalry meets friendship, and where the spirit of university sport comes fully alive.

Come for the poetry of this northern spring city. In winter, Changchun is draped in silver, with stunning scenery. Visitors can check in at Games-themed landmarks, explore the city's industrial heritage, and experience the lively charm of historic streets — discovering between mountains, rivers, and alleyways a unique beauty that changes with every season.

Come for the ease and comfort of thoughtful hospitality. By 2027, Changchun's transportation, accommodation, dining, and public services will have been fully upgraded. A comprehensive service system and well-designed support plans will ensure that every athlete and visitor travels smoothly, stays securely, and enjoys every moment — making all who come from afar feel truly at home.

In 2027 — a credible, lovable, and respectable China awaits your arrival. A passionate, vibrant, and purposeful Jilin awaits your company. An open, inclusive, and generous Changchun awaits your journey.

Source: Xinhua News Agency Client (adapted)  Editor: Liu Jiadi