Since the start of the 14th Five-Year Plan period, amid profound transformation in the automobile industry, FAW Group has adhered to the "SUCCEED 531" strategy, steadfastly pursuing independent development. The Group has continuously promoted the high-quality development of its three independent brands—Hongqi, Jiefang, and Bestune—laying a solid foundation for building a world-class enterprise.

Hongqi Surges Ahead, Defining a New Image of Chinese Luxury

According to the analysis report of 2025 China's 500 Most Valuable Brands, FAW Group's Hongqi ranked first among passenger car brands with a brand value of RMB 141.065 billion. In 2024, Hongqi's sales surged to a new milestone of 400,000 units, achieving comprehensive enhancements in brand, market, and product image.

Hongqi Leads in Brand Value Among Passenger Car Brands in 2025

In technology innovation, Hongqi relies on three major technology platforms—Tiangong EV, Honghu Hybrid, and Jiuzhang Intelligent—to create a full-spectrum lineup covering fuel, pure electric, plug-in hybrid, and range-extended vehicles. New energy models, including Tiangong 05, Tiangong 08, EH7, and E-QM5, have been successively launched, serving diverse scenarios such as family, business, and government use, leading new trends in future mobility. Hongqi has also developed the automotive-grade "Hongqi No. 1", a 5-nanometer five-domain integrated chip, created a fully independent active intelligent chassis, and completed prototyping and validation of all-solid-state battery cells.

In customer services, Hongqi has built a user base exceeding 2 million. Several of its models have garnered awards like the TOP Safety Pick, the "Formaldehyde-Free" car title, and the Best Design Award, earning high praises from both consumers and professional institutions. By continually refining user experience and enhancing brand influence, Hongqi is steadily advancing its high-quality development.

Jiefang Leads in Green Innovation for Commercial Vehicles

In the 2025 China's 500 Most Valuable Brands report, FAW Group's Jiefang ranked first among commercial vehicle brands with a brand value of RMB 145.029 billion. This achievement reflects Jiefang's long-term technological accumulation, product innovation, and market expansion capabilities, providing solid support for its sustained leadership in the domestic market.

Aiming to become a "China's top-tier, world-class" provider of green and intelligent transportation solutions, Jiefang has implemented comprehensive reforms and innovations in technology, products, marketing, and management. Its successful listing on the capital market has also injected fresh momentum for growth.

Its product portfolio spans various scenarios such as highway, engineering, and urban applications, with traditional energy vehicles, new energy vehicles, and intelligent vehicles developing in parallel.

In terms of core technologies, Jiefang is vigorously tackling key areas such as high-efficiency oil-cooled electric drive axles and lightweight new energy vehicles. It has built a platform for differentiated vehicles and fully independent core assembly technology, continuously optimizing the performance of new energy traction vehicles.

In market performance, Jiefang holds an absolute lead in China's medium and heavy-duty truck market and has achieved breakthroughs overseas by exporting to Southeast Asia, the Middle East, Latin America, and other regions and countries. With a global sales and service network, it has earned widespread recognition with reliable products and high-quality services.

Bestune Accelerates Its Innovation-Driven Transformation to Regain Market Momentum

In response to evolving industry trends, Bestune has steadfastly pursued reforms. By optimizing its production footprint and stabilizing operations, it is accelerating a return to the mainstream market.

In its new energy strategy, the brand is fully advancing product transformation with a dual production base layout in Changchun and Yancheng. Its first mini pure electric vehicle, the "Bestune Pony", become an instant market hit, with cumulative sales surpassing 140,000 units, thanks to its accessible price point and personalized design. The new Yueyi series, featuring the Yueyi 03 and Yueyi 07 models, has further expanded market reach.

On the technology front, Bestune has developed new energy technology clusters such as Yueying Platform, Zhuri Power System, and Ruyi Cockpit, comprehensively improving vehicle performance and user experience. It has won honors such as "China's Top 10 Chassis" and "China's Top 10 Car Body".

In marketing innovation, Bestune explores crossover cooperation and co-creation with users, exemplified by the "Bestune Pony × My Little Pony" collaboration, creating a new model for industry marketing. It won the "2024 Xuanyuan China's Top 10 Automobile Marketing Award", further enhancing brand visibility and user loyalty.

Since the start of the 14th Five-Year Plan period, FAW Group's homegrown brands have consistently refreshed their product portfolio, enhanced brand influence, and capitalized on strategic opportunities presented by the industry's transformation. Looking ahead, the Group will continue to pursue high-quality development, firmly build national automotive brands, and contribute more to the great cause of building a strong country and achieving national rejuvenation via the Chinese path to modernization.

Source: Xinhuanet  Editor: Liu Jiadi