On April 13, the 6th China International Consumer Products Expo opened with great fanfare at the Hainan International Convention and Exhibition Center. Following the directives of the Changchun Municipal Party Committee and Government, the Changchun Municipal Bureau of Commerce organized its first-ever independent delegation to the Expo. The city's 200-square-meter immersive themed pavilion made a stunning debut, drawing large crowds with its distinctive exhibits and eye-catching design.

Bringing together premium resources from around the world, the Changchun Pavilion featured an open-plan layout highlighting five key sectors: grains, sika deer products, Changbai Mountain ginseng, technology and innovation, and cultural tourism. With 34 local enterprises and over 300 selected high-quality products, the pavilion presented the unique allure of the "Spring City of the North" from every angle.

As the "top granary in the world," Changchun's grain section showcased green agricultural specialties such as Jiutai tribute rice, Haoyue beef, and Yushuqian Baijiu (white liquor)—true flavors of the fertile black soil. Shuangyang District, known as the "Hometown of Sika Deer in China," presented a full range of nourishing products including deer antler and deer ginseng paste, drawing significant attention for their authentic quality. Leveraging the resources of Changbai Mountain, the ginseng section featured a variety of intensively processed ginseng products, adding luster to the region's signature offerings.

The pavilion also highlighted Changchun's strengths in technological innovation with exhibits such as the Changguang Boxiang drone and ultra-high-definition displays, showcasing the city's robust "intelligent manufacturing" capabilities. Cultural and creative products blending elements of film, ice and snow, and the Winter Universiade further underscored Changchun's reputation as a renowned cultural and tourism destination.

On the opening day, the Changchun Pavilion attracted numerous domestic and international merchants seeking discussions and collaboration opportunities, while social media influencers flocked to the site for photo shoots and promotions. In the coming days, the pavilion will host a series of events, including new product launches, live-streamed promotions, and supply-demand matchmaking sessions. Merchants from all over are cordially invited to explore the finest products of Changchun and pursue win-win cooperation.

Source: Changchun Commerce WeChat Account  Editor: Liu Jiadi