Located in the core Hongqi Street commercial district, With the construction plan beginning in 2016, "The Hill" officially opened on October 1, 2019. It pioneered a "culture–commerce–tourism" integrated business model. Visitors walk along a winding mountain-like path surrounded by greenery and birdsong, experiencing an immersive ‘urban hiking’ journey. The venue features diverse offerings including local snacks, handmade crafts, cultural fairs, and entertainment. Its unique architecture and lively cultural activities have made it a popular national destination.