Recently, the 140th China Import and Export Fair (hereinafter referred to as the Canton Fair) kicked off in Guangzhou. Changchun organized a delegation of 102 enterprises to participate, making full use of the "golden brand" of foreign trade to showcase the achievements of the city's industries. During Phase 1 of the Canton Fair, a range of Changchun's products, namely automobiles and auto parts, high-end optoelectronic equipment, and cultural and creative products for the Changchun 2027 Winter Universiade, were exhibited, presenting global buyers with a new look of higher-quality foreign trade development.

Complete Vehicles Go Global to Expand Markets and Automotive Industry Takes the Lead

The automotive industry serves as a pillar of Changchun's economy. At the Canton Fair, Changchun prioritized the overseas expansion of complete vehicles and auto parts, helping competitive products open up overseas markets. The booths of Changchun's automobile and auto parts accounted for nearly 50% of the total at the fair, hitting a record high in the city's participation history. The participating enterprises kept pace with the intelligent, electric, and lightweight trends in the automotive industry, proactively engaged with global buyers, and exhibited high-quality complete vehicles, core auto parts, intelligent supporting systems, and other products. Their displays offered a comprehensive view of Changchun's complete industrial-chain supporting capacity, robust innovation and R&D strength, and mature and stable global supply system.

FAW Bestune made its debut at the Canton Fair with two models, namely the Bestune Yueyi 03 and Bestune Pony five-door version. Buyers visiting its booth came from the Middle East, North America, and other regions, covering more than 50 countries. During the fair, FAW Bestune held discussions with more than 50 potential customers for channel development and established connections with over 500 customers in total, laying a solid channel foundation for the continuous expansion of overseas markets. In addition, FAW Jiefang made a high-profile appearance with four flagship new-energy products, attracting considerable interest from buyers worldwide with a brand image centered on intelligent manufacturing in China, green and low-carbon development, and intelligent driving. Its booth received more than 800 customer visits on site.

Jilin Xiangqian Trading Co., Ltd., a complete-vehicle exporter, achieved fruitful results at the fair. It received nearly 300 groups of customers in total, spanning Africa, the Middle East, and other regions. The company signed agreements on site with buyers from Iran and Nigeria for orders totaling 4.2 million U.S. dollars. It also developed a reserve of several high-quality prospective orders, building momentum for the continuous expansion of the overseas automobile trade market and the increase in Changchun's share of complete-vehicle exports.

Optoelectronic Intelligent Manufacturing Showcases Hardcore Strength and Specialized and Sophisticated Enterprises Gain International Renown

Leveraging the Canton Fair, Changchun's specialized and sophisticated enterprises earned recognition from global buyers on the strength of their advanced technological products, fully demonstrating the innovation vitality and international competitiveness of Changchun's high-end equipment manufacturing.

Yongli Laser presented its newly upgraded flagship product series, including glass CO₂ lasers, RF CO₂ lasers, and semiconductor lasers. With stable and reliable performance, outstanding technological advantages, and well-established export supporting services, its products won recognition from numerous overseas buyers. Buyers from dozens of countries and regions, including Southeast Asia, the Middle East, Latin America, and Eastern Europe, visited its booth for business discussions. At the fair, the company launched its new-generation upgraded CO₂ laser products, which were specially optimized to suit overseas operating conditions and customer needs. Several key performances were enhanced, effectively addressing industry pain points. Overseas buyers inquired on site about technical parameters and procurement plans, and expressed interest in cooperation involving sample testing, bulk purchasing, and regional agency arrangements.

Jilin Shichuang International Economic and Trade Co., Ltd. showcased its self-developed multifunctional magnetic deep-hole woodworking pen at the fair. The product combines innovation with practicality. Its distinctive deep-hole marking and magnetic functions attracted buyers from multiple countries for discussions. On-site intended orders reached approximately 600 thousand U.S. dollars at the fair, with customers spanning the Netherlands, Canada, Australia, and other countries. The company further broadened its global sales channels through the Canton Fair.

Ice and Snow Cultural and Creative Products Blossom and Changchun's Charm Captivates the World

Blessed with unique ice and snow resources, Changchun has opened a window for international exchanges through ice and snow sports culture, turning its distinctive cultural and creative products into a shining calling card for the city.      

At the Canton Fair, Changchun has presented not only its industrial manufacturing strength but also cultural products unique to the city, with cultural and creative products for the Changchun 2027 Winter Universiade making a remarkable debut. With the mascots "Ji Bing" and "Ji Xue" as the creative prototypes, these products cover a wide range of categories and feature original designs balancing aesthetic appeal, practical value and collectability, blending Changchun's ice-and-snow features with winter sports culture. Among them, the "Jixing Zhandui" (Lucky Star Team) series of blind boxes recreates winter sports scenes with chibi-style figures, capturing the dynamism of ice and snow sports. Plush dolls and themed pendants are delicately designed and crafted. With their creative designs and cultural connotations, many of these signature products have won the favor of buyers from home and abroad, conveying the unique charm of Changchun as an ice and snow city to the world via the Canton Fair.

At the fair, a number of Changchun enterprises have engaged with buyers, secured orders, expanded channels for cooperation, and boosted their brand visibility. This is not only a vivid demonstration of Changchun's manufacturing strength, but also valuable practical experience for the city's foreign trade entities as they seize opportunities in the global market and continue to cultivate new drivers of foreign trade growth.

Source: Changchun Daily Convergence Media  Editor: Liu Jiadi