The Jilin 2021 Culture and Tourism Week, sponsored by the Publicity Department of the CPC Jilin Provincial Committee, was opened on November 29, 2021. 

In line with the theme of “Centennial Journey, Happy Jilin”, the effort is meant to celebrate the 100th anniversary of the founding of the Communist Party of China, implement the concept of “Winter Olympics in Beijing, Experience in Jilin and Development in Jilin”, promote to the largest extent the exceptional culture and featured ice and snow resources of the province by means of organizing online and on-site activities, thereby improving the influence and recognition of the image of “Happy Jilin”. 

The opening ceremony was held in the afternoon at the Concert Hall of Changchun Film Studio. Focusing on the elements including ice and snow of Jilin Province, a series of wonderful activities were organized one after another. Based on the dialogue between Changbai Mountain and the Alps “Snow at the Same Latitude”, the documentary “Snow Adventure”, jointly produced by the professionals from China and France, was released after three years of hard work. The promo of the documentary premiered at the opening ceremony, showing Jilin’s dramatic practice of creating ecological resources of ice and snow into industrial advantages in such aspects as equipment manufacturing, tourism, sport and culture, which in turn was highly praised by the audience. The ice sculpture “Culture and Tourism Week of Jilin Province, which was created as a miniature of the essence of the ice and snow of the province, made a stunning debut at the stage with special dreamlike, foggy and snowy effects of winter. It was then followed by a vigorous movement of the theme concert “Together to the Future”. The Orchestra of Changchun Film Studio also played “Ice and Snow of Winter Olympics”, Symphony No.1 in G Minor “Winter Daydreams” and “Arirang”. In the round of video broadcast of “Beautiful Jilin” and “Happy Jilin”, the representatives of different countries shared their stories of exchanges, cooperation and friendship with Jilin Province. The promo “Fast-growing Jilin” demonstrated the development achievements of the province as the cradle of new China’s automobile, film and aviation industries. The excellent works selected at the sub region of Jilin Province for the Creative Competition of Sharing China’s Stories were also released at the ceremony. 

In addition, the event was also highlighted by the exhibition and experience of intangible cultural heritages including Chagan Lake fish skin painting, Chinese knot, gourd painting and Bai’s dough sculpture. 

“Snow, hot spring and wonderful winter culture are so much attractive in winter in Jilin.” “We appreciate your sponsor’s providing such a rare chance for us to experience the lifestyle of the people in your province. We have seen your marvelous development of ice and snow tourism and modern industries,” some foreign friends were quoted as saying at the ceremony. 

The event is a key brand of the province to promote the cultural exchanges with the outside world. It has been held successfully in 12 countries. This year’s edition is deeply highlighted by the integration of Olympic, ice and snow elements shown in a comprehensive form of going out and ushering in for organizing online and on-site activities such as fieldwork trip, experience and interaction, exchange, sharing and exhibition. Through demonstrating in an all-round way Jilin’s magnificent natural scenery, rich historical culture, colorful cultural customs and ever-changing urban and rural features, all involved in the effort have been striving to attract more people to come and know more about, understand, love and help publicize Jilin Province.